Monday, August 16, 2010

Week 4 - Tute Task

Q1

I thought that online video wasn't much of an issue before Chad Hurley, Steve Chen and Jawed Karim founded YouTube in 2005, but I was wrong.


AtomFilms, a company founded in the late 90s actually played a huge role in kickstarting the online video industry. After being bought by MTV Networks in 2006, it was relaunched in 2008 as Atom.com - a stricktly comedy based site.

I tried to find the first video posted on AtomFilms, but sadly no luck.


Q2

Over a short period, several 3D-movies have been released in the cinemas all over the world. Alice In Wonderland, Avatar & the fourth Shrek are some examples. The amazing effects the 3D experience creates on a movie, is definately the producers way of luring us into the movie theatres. The industry needs this technology to drag us away from sitting at home, downloading the movies illegally onto our computers and in worst case, selling them to our acquaintances.

Q3

A lot of short films is still being produced world wide. Some are for advertising purposes and getting peoples attention. Different banks, insurance companies and even governments pay large amounts of money into different campaigns to get their message out to the consumers of media. Two examples of using fear to get people to wear seatbelts are shown below.

This example is made for AXA Insurance Company and DOE Australia:




This is made for Axon Youth Bank, and won several prizes at the Cannes film festival:



Q4

The word viral is being used in several ways, and in the movie world it usually refers to something being distributed and spread online. When talking about a video that "went viral", the link spread so fast from people to people that it became extremely popular "over night". One example of this type of movie is shown below.

This is an independent Star Wars fan - film created by Kevin Rubio in 1997:



Another example I had to include, is a home made video that was uploaded on YouTube and became extremely popular. It has been viewed 221,992,172 times! Several TV-shows have shown this video and someone actually made it into a song.



Q5

"Smosh" is a very popular show and a good example of a series that is solely made for distribution online. Here is one webisode from YouTube:




The positive about watching TV this way is that you don't have to worry about air times, and can spend your day as you please, then come home and watch your fav show whenever you want. The negative thing is maybe that the TV stations and production companies are loosing money because everybody now have access to shows online.

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