Sunday, August 29, 2010
Week 5 & 6 - Tutorial task
Week 5 - Lecture summary

The Big Screens In Life, such as the cinema, TV and computers (Internet) are all outlets that lets us take in media in different ways. The Cinema and television makes us passive consumers because we’re being fed our entertainment through these channels. Computers, on the other hand, are slightly different in the way that we can seek out information (such as news) and therefore have a broader saying in what we watch. In addition, the computer is the gateway from consumer to producer, because people can produce media and use the Internet and the World Wide Web to distribute these products to other consumers.
Because of the growing convergence, the “small screens” such as Smart Phones and personal media players (e.g. Ipod) is giving this development a large boost. In approximately 4 years time, we have moved from just a few people having Internet access on their phones, to almost everybody. We are turning into active consumers by personalising our phones, pods & pads and this way it is solely up to us what we put on our devices. However, this can make us ignorant when it comes to new things so we just have to be careful not to get too personal. This improvement is important to be aware of, because it is a part of our future.
One example of people having an impact on the media is cell phone videos that are sent straight from phones and to different websites, news agencies and so on. This can occur when something dramatic happens, such as the tragedy of the Indian Ocean Tsunami in 2004. The news stations and journalists naturally did not have access to the trauma when it was happening, but people who were experiencing this dramatic event used their phones to document the severe damages made on both people and large amounts of land as the waves were crushing in, destroying everything in their way. This is an example sent to a French news channel:
This takes us to the next area of this lecture, Citizen Journalism. While professional journalists are bound by rules that decides what they can and cannot do, Citizen Journalists does not have those boundaries. In that way, it is a powerful concept and it can also be quite scary since people can post whatever crazy stories they want, and there will always be someone out there who will believe it.CNN News even have their own "IReport", where Mo-Jo's (Mobile Journalists) or other citizens can publish stories and then CNN verifies them, or not. Blogs and online magasines are other examples of media outlets which is used.
Below I have posted a few videos that we watched towards the end of this weeks lecture. This is in context to Mash-Ups/Re-Cuts/Re-Genres, which basically means taking for instance a horror-trailer and making it into something else, and the Internet Short Films which is a growing consept. One portal for these types of films is - here you can find heaps of movies in all genres made for online distribution only.
This is an example of a well made cell-phone video:
Here is an example of a trailer that has been recut from horror to a family movie:
Regarding week fives TuteSpark, we were asked to play around with the term "Culture Jamming" and find the first, the most influential and the most damaging Jam. First of all, what is it? According to Wikipedia and The Center of Communication and Civic Engagement , it is a way of disrupting the branded environment which we live in by re-forming logos, fashion statements and product images made by different cooperations for advertising purposes. The jammers goal is to create political action and behavioural change in the general public.
In search for the first culture jam, I found that this is a concept tracing back all the way to the 1950s. The term was converted from its origin, radio jamming, and into culture jamming by the band Negativeland in the mid 80s, but the first jammers is a group called the Situationists.
I think the most damaging culture jams are those who have to do with war and destruction. They put our materialised world and mindset in perspective by altering ads such as the famous Ipod/IRAQ jam from Los Angeles, posted below. This definitely raises some issues that people need to consider.
It's a lot of influential culture jams out there, and I found it tough to find the one with most impact on society. What I did find, was a jammer named Jonah Peretti that made quite a fuss when he wanted customised Nike shoes with the word "Sweatshop" on them. He created an email exchange with the Nike web site, which had refused his request, and this email was then spread world wide to a huge population. Other influential jams could be the ones with fast food / disease alteration. More and more people are becoming ill or dies because of our fast-food society.
Monday, August 16, 2010
Week 4 - Tute Task
I thought that online video wasn't much of an issue before Chad Hurley, Steve Chen and Jawed Karim founded YouTube in 2005, but I was wrong.

AtomFilms, a company founded in the late 90s actually played a huge role in kickstarting the online video industry. After being bought by MTV Networks in 2006, it was relaunched in 2008 as Atom.com - a stricktly comedy based site.
I tried to find the first video posted on AtomFilms, but sadly no luck.
Q2

Q3
A lot of short films is still being produced world wide. Some are for advertising purposes and getting peoples attention. Different banks, insurance companies and even governments pay large amounts of money into different campaigns to get their message out to the consumers of media. Two examples of using fear to get people to wear seatbelts are shown below.
This example is made for AXA Insurance Company and DOE Australia:
This is made for Axon Youth Bank, and won several prizes at the Cannes film festival:
Q4
The word viral is being used in several ways, and in the movie world it usually refers to something being distributed and spread online. When talking about a video that "went viral", the link spread so fast from people to people that it became extremely popular "over night". One example of this type of movie is shown below.
This is an independent Star Wars fan - film created by Kevin Rubio in 1997:
Another example I had to include, is a home made video that was uploaded on YouTube and became extremely popular. It has been viewed 221,992,172 times! Several TV-shows have shown this video and someone actually made it into a song.
Q5
"Smosh" is a very popular show and a good example of a series that is solely made for distribution online. Here is one webisode from YouTube:
The positive about watching TV this way is that you don't have to worry about air times, and can spend your day as you please, then come home and watch your fav show whenever you want. The negative thing is maybe that the TV stations and production companies are loosing money because everybody now have access to shows online.
Week 4 - Lecture summary
28th of December in 1895 something amazing happened in the heart of France; The birth of Cinema. Since there had never been anything like a motion picture before, the cinemas in Paris were packed during the 20 minutes divided onto 10 short stories sent 10 times a day. After this huge success, the frenchmen decided to build a permanent movie theatre, and in 1897 they could celebrate. Now, people started producing movies. In 1903 the first real life-based film was released, and was the appropriate length of 10 minutes. "The Story of the Kelly Gang" was the first full-length narrative feature film, and this Australian made production was somewhere between 60-70 minutes long.

Up till now, it would have only been silent movies shown in the theaters, so it was about time that in 1927 creators started experimenting with sound and making the very first "Talkie" with an actual dialogue (The Jazz Singer). People now started to realise that this was a mass form of entertainment from which they could earn massive amounts of money. So in 1929 the first 100% natural color talking, singing, dancing picture was released in New York City. In addition, the first ever Oscars award show happened in the Hollywood Roosevelt Hotel on May 16th same year.

Camden Drive-In, New Jersey turned out to be the start of another era in the history of the cinema; The Drive-In Theaters (1933).


Taking the cinema experience one step further, why not build several big screens in the same building? And so they did. By 1965 the first multi-screen movie theatre opened in Kansas City and still to come was the Megaplex, with over 20 screens and stadium-style seating. Still in the 60s, the same company that developed the "practical videotape recorder" (1956) now had created their first consumer version f a videotape recorder, to the grand price of 30 000 dollars! A very consumer friendly price.. Later this same decade, Sony launched a portable and also very expencive black & white video camera system, video tape recorder, and took it one step further in 1969 when they introduced the VCR (Video Cassette Recorder) for home use.


In the late 70s and early 1980s, we were briefly introduced to "DVDs" the size of records, better known as laser discs, and this could have been the end of the VHS, except there were no recording opportunities on them. Following, the MTV was born in 1981 and in 1983 the first coin operated, laser disc arcade game Dragons Lair, was released. In 1985 video film became popular, and the producers launched movies, mostly cheap horror productions, directly on discs, because there were no point spending money on releasing them in theatres (which is still being done today).
Regarding this weeks TuteSpark, we were asked to find 3 films that have been made especially for the Internet and distributed online. These are my findings:
This is a powerful short film, that tells the story of two brave men facing a fear:
This is a movie made by Pixar, as a form of online advertising:
The next movie is also in the comedy genre:
Sunday, August 15, 2010
Week 3 - Treasure Hunt

The Bagger 288 is the largest machine on the planet. It weighs 45,500 tons and cost 100 million dollars to build.
http://www.neatorama.com/2010/01/26/bagger-288-the-worlds-biggest-machine/
http://www.michaelgriswold.com/Pictures/ALL/bagger/bagger.html
9th of August
Q2

The best way to contact Ozzy Osbourne is through Twitter.
13th of August
Q3
The first form of global digital communication, is the Internet. The idea and research originated in the US in the 60s.
Q4
The cheapest form of travel from Gold Coast to Melbourne is by plane.
13th of August
Q5Hatsune Miku was born at the 31st of August in 2007 and is the first, most popular installment in Vocaloid Character Vocal Series. This is a singing synthesizer application made by Yamaha.
9th of August
Q6
Live webcam feed from The Mawson Station which is part of the Australian Antarctic Division. (Picture taken from the Casey Station at its coldest)

Just for fun, I also found a time lapse movie from the webcam at the Amundsen-Scott South Pole Station.
9th of August
Regarding a place to stay in Antarctica, one recommendation is the Norwegian owned Polar Star Ice-Breaker, which is a ship that will take you to several locations during your stay.

14th of August
Q7
The song was on top of Australian pop charts two out of four weeks in August 1980, was Lipps Inc - Funkytown

28th of August
Q8
The first thing that comes to mind when defining “nano technology” is the Ipod Nano from Apple.

9th of August
Q9

14th of August
Q10

1. nuq 'oH vo' chay' 'ar ta'ta' 'oH Daq chen
2. nuq 'oH HochHom Daq
3. ghorgh 'ej nuq ghaHta' wa'DIch vo'
4. nuq 'oH vo' vo' SuD baS Daq
5. 'Iv 'oH nuq ta'taH ghaH Daq nuq 'oH Daj qoS
6. tu' yIn Daq tu' Daq Daq Daq
7. nuq bom ghaHta' vo' vam Daq
8. chay' SoH Daq lIj ghaj mu'mey nuq ta'taH 'oH
9. nuq vo' 'oH Daq chenmoH
10. Dochvammey Daq tlhIngan.
Translated by MrKlingon.
17th of August
Monday, August 9, 2010
Week 3 - Lecture summary
Charles Babbage, son of an English banker, designed the 19th century “Difference Engine”. This was created to calculate and print mathematical tables, and even though this is one of the machines computers originated from, I must point out that it does not look much like a MacBook Pro..

...to this is in fact amazing.


Still to come, was the crucial paper called “On Computable Numbers” written by another Englishman named Alan Turing. Turing worked against the Germans during the 2nd World War, and designed “The Bomb” which was intended for breaking the Germans “Enigma”-codes. Unfortunately, a lot of our technological progress is because the world wants to be able to defend its self against possible threats, such as war. This has lead to an incredible growth and development from the IBM produced computers in the 1950s and till now. So let’s look at this evolution.

In addition, an american named Bill Gates notised that something happened in the computer market, and started his own company, the very well known Microsoft.

Another man worth mentioning in the history of computing, is a Finnish programmer named Linus Torvalds. The operating system he was using, missed some important components, and he created his own; the GNU/Linux.

From steam-driven to molecular manipulation in nano-scale, from analog to digital technology - the line is slightly blurry and it’s hard to put our finger on where everything actually changed, but what were the changes? In the lecture today a student mentioned networking as the biggest change, and that led us to talking about the volume of communication. The natural development from using actual written books to communicate with the public, to the massive invention of the Internet, that makes our world so much smaller. But, we have to keep in mind that the Internet is not just the World Wide Web.
The idea of the Internet came in the 1960s from RAND Corporation, and turned out to be the largest change in networking history. The Internet is the big picture, a collection of computers if you will. People seem to confuse the Web with the actual Internet, but in fact they are two very separate things. With its own terminology such as “google it”, the World Wide Web is only a little piece in the huge Internet puzzle, and it emerged in the 1990s. This is a very powerful global system, with servers containing web-pages all over the world, that provides us with huge amounts of information and the ability to communicate in efficient ways through Email, file sharing, Instant Messaging, Facebook and Twitter.


Moore's Law
Named after Gordon E. Moore, this law shows a trend in the life of commputer hardware; "The number of transistors that can be placed inexpencively on an intergrated circuit has doubled approximately every two years". Moore had a prediction in 1965 that turned out to be very precise.
TuteSpark
Three non electronic digital devices was not exactly easy to find, but this is what I came up with:
Morse Code
This is a way of transmitting information through codes.
The Abacus
A counting tool used for arithmetic processes.
The third one I thought might could have something to do with language. A way of communication that has been around for quite some time. More specific I was thinking about Braille, which is the language for people with blindness. This is numerical dot points that can be read as letters.
Further Readings
When watching the movie "Warriors of the Net", I found it really facinating how they, in a simple manner, explained how the Internet works. Terms like proxy-server, routers, switches and IP adresses is thrown out there every day, but not everybody knows what they actually mean. The short version is that a package, a link, is transmitted through stations such as firewalls, proxy servers and routers to get the information to the desired "post-office" where the package is checked, unwrapped and recycled. Since this seem like such a long process that have to be done in so little time, I am amazed that the World Wide Web isn't referred to as the "World Wide Wait" more often.As J.P Barlow cleverly pointed out in his "The Economy of Ideas"- article, Thomas Jefferson describes an idea as a possession which is your own as long as you keep it to your self, but becomes public property as soon as it's "out there". Since the idea is a phenomena that cannot hurt you if you pass it on, ideas should float freely in the world. Barlow then goes on writing about digitalised property, and how we are going to protect and get paid for the work we do in our minds that is spread world wide through the Internet. He refers to our trip into the future as a sinking ship, which is not very optimistic, but still makes a facinating metaphor. Property law was built around other forms of media than what it now have to protect. New challenges means we have to come up with a new set of laws, despite corperations and their lawyers attempt at keeping the old ones by using force. Programmers, net-surfers and hackers are all creators of soft-property and they are well aware of the missing anchor to this floating vessel. Numerous warnings, the shutting down of web-pages and threats about leagal consecvenses is not going to stop this ship from sinking in the future.
Week 2 - The Lost Keys

My group were given the title The Lost Keys. After a brainstorming session, we went on and tried to get our message out to our audience through mobile pictures with some help from Bob Marley. This is the result:
Monday, August 2, 2010
Week 2 - Lecture summary

In the second lecture of this course, we learned about key aspects of producing good movies and some of the techniques that are required for this, such as different shot sizes and why we need them. He started talking about different genres such as drama, comedy, action, horror, family and thriller. These are all traditional genres, but lately we have been introduced to Romance Comedy in movies such as Killers
and Knight & Day

Since this is a moving cycle it is important for the industry to know what comes next. It's said that Family/Horror will be introduced in the cinema over the next 5 years.
Moving on, we learned about the relevance of different shot sizes in television and on the big screen. You have a large range of shot sizes, that are used for different reasons such as emphasis, emotion, emersion and establishment in the world of media. VLS/WS (Very long shot/Wide Shot), LS (Long Shot), MS (Mid Shot) and CU (Close Up) are a few examples of shot sizes. If we put these sizes into words explaining their use, we can say for example that the "WHO?" is answered by a close up shot, showing the person in detail. The "WHAT" is a mid shot where your character performs an action, and to answer the "WHEN" question you can use a Wide Shot or a Close Up to try capture time.
In addition, you have Headroom and Talking Room. The placement of a characters head in a shot is important, because you don't want it for example to be too far out on either sides or too far down in the shot. Using Talking Room you proportion the subject and create space between the character and the screen shot.
Finally, to have the best shot possible you should divide the screen into a 3 by 3 grid, and your characters head should be placed somewhere around the middle ones.
